Entering a running shop can be overwhelming: You face a wall filled with dozens of shoes that appear to be all the same and there is a commission based salesperson ready to pressure you. The key to defusing this tense situation is being prepared. This is where Runner's World comes in.
They have developed a Shoe Advisor that will help you narrow down your choices before you enter the store. The online tool will ask you simple questions such as your height, weight and how often you run. There are additional questions that are more difficult to answer, such as your strike pattern, but the tool includes pictures and descriptions to make this process easy. Once you have entered your information the tool will give you a list of shoes that are right for you. Each shoe has a detailed written and video review to help you make your decision.
Once you have your list of shoes go to your nearest running shoe store and start trying them on until you find the one you like. Despite my earlier negativity towards salespeople they are usually very helpful and will be instrumental in making sure the shoes you select fit properly.